Fruitstate

Client

Beverage startup

Scope

Digital launch assets

Deliverables

Campaign imagery

Fruitstate entered a crowded beverage market with a clear vision: fuse artistic elegance with honest, refreshing ingredients. The founders wanted a brand world that felt more like a design object than a drink — sophisticated but approachable, natural but polished. Our goal was to create a fully realized aesthetic ecosystem that communicated both flavor and feeling in equal measure.

We led the visual strategy with surreal, high-contrast compositions of real fruit colliding with water in mid-air — each image sculpted to feel like a kinetic still life. These visuals became the campaign’s signature: playful, pure, and unexpected.

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Packaging leaned on restraint — soft gradients, white space, and minimal typography to balance the sensory-rich imagery. The brand voice was quietly confident, letting the visuals carry the emotional weight. We built a microsite to support the launch, featuring slow-scroll animations and a 3D bottle viewer that allowed users to explore each flavor’s identity in detail.

Each flavor was assigned its own “state” — a mood defined by color, motion, and sound. Watermelon was bold and crisp; citrus was kinetic and sharp; berry was soft and moody. This modular system made it possible to scale the product line without diluting the core identity.

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In motion, we explored abstract animations of fruit forms dispersing into particles, supported by clean ambient soundscapes — translating the act of tasting into something visual and immersive.

Fruitstate made its debut in concept cafés and curated pop-ups across Los Angeles and Berlin. The campaign caught the attention of design-forward publications like Sight Unseen and It's Nice That, and early sales outperformed projections by 47% in the first quarter. The brand’s distinct aesthetic and tactile experience positioned it immediately as a standout in the wellness space.

The design prowess of Flare is truly remarkable. Their ability to translate abstract concepts into visually stunning representations is nothing short of exceptional

Alex Johnson

CTO at TechInnovate

Overview

Execution

We led the visual strategy with surreal, high-contrast compositions of real fruit colliding with water in mid-air — each image sculpted to feel like a kinetic still life. These visuals became the campaign’s signature: playful, pure, and unexpected.

Visual language

Each flavor was assigned its own “state” — a mood defined by color, motion, and sound. Watermelon was bold and crisp; citrus was kinetic and sharp; berry was soft and moody. This modular system made it possible to scale the product line without diluting the core identity.

In motion, we explored abstract animations of fruit forms dispersing into particles, supported by clean ambient soundscapes — translating the act of tasting into something visual and immersive.

Launch & Impact

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