Beneath the Ink

The project was centered around Beneath the Ink, a meticulously crafted, hand-bound book that fuses marine biology, folklore, and fine art. Designed for a niche but passionate audience, the book’s intricate pen illustrations of divers and deep-sea creatures became the central storytelling device — both within the pages and across the campaign visuals.

Our goal was to reflect the book’s themes of mystery, silence, and discovery through a fully immersive and cohesive visual language.

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We created a minimal yet emotionally resonant identity system inspired by field notes and antique scientific journals. The visual materials focused on contrast and texture — from animated spreads of swirling ink to tactile, screen-printed teaser posters. A moody short film served as the campaign’s anchor piece, featuring slow, fluid transitions that mimicked the sensation of descending into deep, uncharted water.

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Packaging was designed to feel archival and precious: thick textured papers, blind embossing, and Japanese stab binding. The overall aesthetic aimed to slow the viewer down, encouraging intimacy and observation — just like the book itself.

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To heighten the launch, we designed a series of gallery-style activations that mirrored the visual tone of the book. In each installation, individual pages were suspended from the ceiling in dimly lit, sound-controlled spaces. Ambient audio and gently shifting lighting recreated the atmosphere of deep-sea immersion — quiet, mysterious, and a little surreal. Guests were encouraged to walk slowly through the floating pages, turning the exhibition into a living extension of the book’s storytelling.